Cotton and linen can be worn in summer and provide more comfort. Although linen is costly and wrinkles easily, it is used in clothing due to its convenience, aesthetics, and fashion value. Cotton is the traditional summer…

Women consumers consider fit to be a crucial factor when making their clothing purchase decisions. This is because women make their purchasing decisions based not only on whether the clothing is fashionable but also on how…

The global apparel market will be just a little smaller than the GDP of Brazil in 2021. It’s not a secret that international retail will face major challenges in 2023 as consumer confidence drops and supply…

When it comes to plus-size clothing, most Indian brands use inclusive sizing. However, when it comes time to price the clothes, they charge an extra ‘fat fee’ for each additional piece of fabric they use. Is…

Denim is a key driver of the market today. This includes the increase in spending power and denim consumption per capita, awareness of the clothing that suits different body types, and the acceptance of casual…

In contrast to mainstream fashion, the LGBTQ+ community takes great care in their style and collection. For them, the clothes must help them express their sexuality and identity. They can use it to express themselves and be…

Fashion is also influenced by the 4th Industrial Revolution (Industry 4.0), which is sweeping the globe in all its facets. Several global brands are leveraging the potential of Industry 4.0 by utilizing new technologies such as…

The fashion industry is a strong proponent of sustainability. Paris, London, or New York, all fashion shows focus on clothes that are adaptable, functional, and relaxed. We will be seeing a focus on classic dresses and keeping…

The shift to newer methods like circular and on-demand will be a good thing for not just making the whole industry more sustainable but also increasing overall quality and customer service. A conscious consumer is always…

Kantha stitching is among the oldest techniques of craft in India that date to pre-Vedic times. The design that is used in Kantha stitching is the ideal Indian model for sustainable recycling. It demonstrates to the world…