The activewear market saw a significant boost during the pandemic. This article explores the reasons for this. The pandemic forced many people to stay at home and do their daily tasks. People are naturally more inclined to keep fit at home. Clothing that fits all purposes is essential for a healthy lifestyle.
Activewear saw a huge boost during the pandemic. This article explores the causes.
Most people are now forced to perform their daily tasks at home. People are naturally more inclined to keep fit at home. Clothing that can be worn for any purpose is essential to a healthy lifestyle. Whether you are cooking in the kitchen or attending a conference from your office, your clothes must satisfy your desire to stay comfortable and stylish. Activewear, a category of clothing designed for physical activity or sport, has become increasingly popular. Technavio’s market research predicts that sales of loungewear and sleepwear will increase at a rate of almost 9 percent per year up until 2024.
Activewear sales are also up because of various organizations’ campaigns to encourage people to exercise at home during the lockdown phase of the first wave. More people joined in as the transformation videos and photos of people began to flood the internet. During this time, people would constantly post pictures on social networks and needed more and better outfits to wear for their daily workout routine. This boosted activewear sales. The government also made people aware of the importance of exercising during this time.
In the second wave of the fitness revolution, people realized that things were not going to improve any time soon and that they should make fitness their number one priority. Activewear soared to the top of the list in terms of people’s preferences.
In the face of the pandemic, activewear became the new cool fashion statement. Influencers and celebrities also contributed to the growth of the activewear market. After the lockdown regulations were relaxed, many people began to look for celebrities to inspire them to wear activewear. Brands that offer the best activewear both for men and women.
The activewear industry grew more than ever before despite the serious effects of the pandemic on other sectors. It saw a greater than 100% increase in sales within a quarter. Many companies continued to make sales using digital marketing, even though physical stores were shut down. In a single month, the online sales of activewear rose by 60 percent for most companies. This meant that activewear sales had increased more than fashion sales.
The activewear industry began to offer more comfort and style as a result of the “normalcy adjustment purchases” of consumers. According to activewear industry supporters, this trend will continue even after the pandemic is over.
The activewear industry appears to have a promising future. As brands compete to gain customers, the variety of products and prices are increasing. The pandemic has indeed influenced the dynamics of the market. Customers have changed it to suit their preferences and needs. Activewear and athleisure are a welcome change from the monotonous styles and outfits that were prevalent before the pandemic. Activewear, which was largely ignored before the pandemic, has seen a boom during this time.