Clothes, accessories, and other fashion items are more than just necessities. They are also an expression of individuality, style, and personality. The introduction of technology into fashion has also generated a buzz on how artificial intelligence (AI), for example, will benefit the fashion industry. AI has already played a major role in the fashion industry.
Clothes, accessories, and other fashion items are more than just necessities. They are also an expression of individuality, style, and personality. The introduction of technology into fashion has created a buzz on how artificial intelligence (AI), for example, will benefit the fashion industry.
What is AI in fashion?
Artificial Intelligence (AI) has quickly taken on major roles in fashion. AI is a digital assistant that recommends clothes and accessories to people based on body shape, size, height, and the latest fashion trends. This data is then collected, analyzed, and perfected to ensure complete customer satisfaction.
AI can also be used to boost sales and productivity in both physical and virtual stores. All sales data is kept, including forecasts, returns, and purchases. This information can be used to determine which stores will require what products. The data is used to determine the color, size, and silhouette preferences in different parts of the nation to meet the needs. Customers can also take a picture of an item they like and use the internet to find a cheaper price for that product. The data is used to suggest similar purchases based on the customer’s preferences and budget.
AI and Sustainability
The garment industry is responsible for a huge amount of pollution. Around 10% of global CO2 emissions are attributed to the fashion industry, making it a very unsuitable sector for the environment. This issue has led many brands and manufacturing units to shift their focus towards sustainability, both in terms of raw materials, products, and processes. AI can be applied at different levels to combat this issue by reducing inventory problems and predicting sales.
Second, before a garment is displayed in a store, it goes through several stages. It may require the production of up to 15 samples, all for the purpose of checking various parameters such as design and fit. AI is now playing an important role in the creation of 3D pieces, which eliminates the need to create such works physically by using 3D models instead. The result has been a reduction in wasteful processes and costs. It is also much faster than creating real pieces.
AI can be used to complete mundane tasks at a faster pace. If we take manufacturing as an example, there are many monotonous processes such as cutting, stitching, and finishing. AI can perform all these tasks at a faster rate while also reducing the cost. AI can sew the garments with consistent quality.
Future of AI in Fashion
AI will be the future’s north star in trend forecasting and brand prediction. AI will be combined with data analytics, machine learning, and other technologies to improve management efficiency. It can be used for identifying trends as a company, customizing shopping for customers, improving online shopping by providing a virtual fitting room, and acting as a personal digital assistant to keep you up to date with market trends. Manufacturers and retailers can use it as a tool to reduce waste and streamline processes. As we enter the digital age, AI will be a huge asset to the fashion industry, adding value at all stages. It would be a mistake to say that the future of fashion lies just a few mouse clicks away.