Christian Cowan unveils collaboration with mobile game Candy Crush

British Fashion creator Christian Cowan has unveiled a limited-edition dress he created using the Candy Crush Saga app.
The wearable “Sweet Seat” was designed to offer an alternative for commuters inspired by the daunting job of claiming an open seat on public transportation during rush hour. The center provides an elegant and stylish outfit that incorporates the bright colgame’s ors and iconic shapes of the known for his bold and wacky collections; he has added his humorous and playful touch onto his Sweet Seat, a tear-drop form-fitting garment worn as a dress or layered over an outfit to add an accent. The garment functions as a beanbag, so the wearer can lie back and relax wherever they want.
Regarding the collaboration, Cowan declared: “This piece is inspired by the joy Candy Crush brings to mundane routines such as commuting. Public transport could use an injection of glamour, particularly within New York City and London. The Sweet Seat brings that glamour in a stylish, fun, and extravagant way.
“What I love about this collaboration is that it brings a joyful solution to an everyday problem in a way that’s both out-of-the-box and camp.”
Luken Aragon, vice president of Marketing for Candy Crush Saga, added: “Our loyal fans who play Candy Crush on the go love the joy and color brings to their daily lives. Whether they’re waiting in long lines or struggling to make it through their daily commute – with no seat- we’d love to bring that happiness and excitement to their day to ensure that nothing stands impeding their progress to level up.
“Collaborating with Christian to bring to life the candies that these players know and love – and can now wear – has been truly divine.”
Limited-edition Christian Cowan x Candy Crush Sweet Seat is available on christiancowan.com for 1,000 US dollars or 786.92 pounds.